Visit Florida is the official tourism marketing entity for Florida and is responsible for compiling the official visitor estimates, trends and surveys on marketing and advertising effectiveness. Each year Visit Florida produces the Florida Visitor Study, with detailed information on visitor trends, resident travel, characteristics of travelers and tourism’s economic impact. To learn more about Visit Florida and the annual Florida Visitor Study, visit
Another annual report that contains information on Florida tourism is the Florida Statistical Abstract produced by the University of Florida’s Bureau of Economic and Business Research. This publication includes tourism data from Visit Florida, as well as data on the number of tourist facilities, such as rooms and restaurants, and employment.
This indicator shows Florida quarterly visitors in thousands (K). The graph compares the most recent year quarterly visitors with the previous year visitors for the same quarter. The data for this indicator is from Visit Florida. The quarterly visitors indicator is updated quarterly with a lag time of approximately two months.Please note that the 2009 visitor numbers are based on a new methodology and its comparison with previous years is not valid.